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Victor + Valor® $100,000 Brand Lift Award: Atl
Fuel a veteran-owned business. Spotlight the power of service.
This fall, Victor + Valor®—a national 501(c)(3) that delivers free, neuroscience-backed branding and marketing to the military community—is awarding a $100,000 end-to-end branding package to one deserving Atlanta-area veteran-owned (or spouse-owned) business.
Winner announced at the Victor + Valor® Booth (314) on Wednesday, 24th at 1pm EST at the Military Influencer Conference (MIC), September 21–24, 2025, Signia by Hilton Atlanta.
What the winner receives (valued at $100,000)
Strategy + Brand System
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Deep-dive consults, audience insights, and positioning
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Full visual identity system (logo suite, color, type, brand guidelines)
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Messaging architecture and storyline (mission, promise, proof)
Digital Presence + Launch
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Conversion-ready website (design + build) and landing pages
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Email/CRM setup, automations, and analytics stack
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Social content kit + asset library (templates, reels prompts, captions)
Marketing Acceleration
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90-day go-to-market plan with KPIs
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Paid + organic campaign setup and optimization
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Press kit, founder bio, media angles, and pitch support
Creative Production
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On-brand photography + launch-day video assets
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Sales collateral (pitch deck, one-sheets, packaging/mockups)
Coaching + Reporting
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Biweekly growth sessions (12 weeks)
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Quarterly data reviews and optimization roadmap
All services are delivered by Victor + Valor® and our expert partners. This is not a cash award; it’s a turnkey growth engine.
Why Atlanta. Why now.
Atlanta is a powerhouse for small business and innovation—and home to a strong military-connected community. By investing $100,000 of brand and marketing firepower into one standout venture, we’re creating a ripple effect: jobs, local impact, and a living example of what happens when America invests in its veterans.
Who should apply
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Active-duty, Veteran or Military spouse-owned small businesses (majority-owned)
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Located in Atlanta Metro (or able to operate and fulfill in-market)
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Ready to scale: product in market or clearly defined service
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Coachable team with time to engage during the program
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Clear community impact and a compelling founder story
How it works
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Applications open: Today
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Deadline: Tuesday, September 21, 2025 at 11:59 PM ET
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Finalists announced: September 21, 2025 (virtual)
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Winner reveal: Live at MIC September 22, 2025 in Atlanta. Exact session time to be shared with finalists.
Primary selection criteria: mission & impact (30%), traction/readiness (25%), market opportunity (20%), founder story & leadership (15%), brand fit & scalability (10%)
Frequently asked questions
About Victor + Valor®
Victor + Valor® is a national 501(c)(3) equipping active duty, veterans, spouses, and military-connected youth who pursue entrepreneurship with free, best-in-class branding, marketing, and launch support—so mission-driven businesses can grow, hire, and create lasting community impact.
Compliance snapshot
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No purchase necessary. Void where prohibited.
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Prize is services, not cash. Recipient responsible for any applicable taxes.
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Winner must be majority active duty, Veteran- or Military spouse-owned and operate in the Atlanta Metro area.
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The business/idea must gross under $1 million dollars annually.
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Final selection at Victor + Valor’s discretion; see Official Rules for full details.